From e-commerce strategies to wine club development to pricing a new release, no project is too big or too small.
A strong marketing plan pays attention to the all the details, and so do we.
Here is a partial list of services offered:
Marketing Program Evaluations – work with you and your established marketing program to enhance trade, media and consumer exposure and increase sales, or help you to create a new marketing program.
Project Management – print materials, web sites, social media schedules and more
Copy writing – tasting notes, web sites, emails, media/trade kits, brochures, rack cards, postcards, newsletters, press releases, letters to media and trade, tech sheets, sell sheets, shelf talkers and more
Direct Sales Campaigns – increase your direct-to-consumer sales
Wine & Reward Clubs – develop, expand and/or enhance current programs
Web Sites – evaluate and recommend changes to your current site, develop new sites, optimize new or existing web sites
Web Site Content Strategy – develop compelling web and social media copy, and develop or enhance web content to improve your search engine optimization (SEO)
Media Lists & Wine Competitions – assess your current media list, work with you to hone your list to get the best results, assess wine competitions that will best fit your sales needs, and work with you to determine what wines to send, to whom and when.
Pricing & Positioning (New or Current Brands) – review your pricing structure and compare it with your competition, keeping in mind your business needs and the present marketplace.
Allocation Management – when a limited wine is in high demand, it is an opportunity to further position and brand a winery.
Trade Collateral – having the right tools for your distributors and brokers can increase your trade sales.
Resource Services – we may not serve all your needs, but we will help you locate the right person for the job. This includes graphic artists, photographers, printers, web masters, compliance and more.