About Us

Rebecca Germolus co-founded Maximum Value Marketing in 1997 to provide cost-effective marketing and writing solutions to wineries.

Rebecca offers her clients a diverse set of experience and skills. She has developed comprehensive marketing plans, enhanced consumer-direct sales including developing and expanding wine club and reward club programs, managed the launch of new brands, and increased brand visibility within the trade through effective communication and collateral support. She has worked closely with distributors and brokers, managed inventories, allocations, budgets and forecasting, hired and managed staff, and negotiated the complex maze of state and federal compliance laws. These experiences give her a thorough understanding of the wine business and the challenges facing wineries in today’s marketplace.

Prior to entering the wine industry in 1991 to pursue her passion, Rebecca worked in Silicon Valley corporations including Hewlett-Packard and Lockheed. She has a bachelor’s degree from Concordia College (Moorhead, MN), a master’s degree from San Jose State University, and has completed a series of management, wine marketing, public relations, and enology courses at Santa Rosa Junior College. Growing up working on her family’s farm in Minnesota, Rebecca personally relates to the agricultural and family traditions of her clients and is committed to helping them succeed.

David Boutacoff is an experienced professional writer and editor. His background includes serving as a managing editor of a monthly trade magazine, staff writer for a large high-technology research organization, and senior writer/contract manager at a marketing communications agency. He produces a wide range of products including articles, newsletters, brochures, website copy, press kits, press releases, and more.