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Too Fried to Pivot?

Or, maybe you’re just tired of being told to pivot, or maybe you’re not even sure what it means.

The Urban Dictionary defines pivot as to “turn around on the spot.” Easy to do in your dance shoes, but not with your business, especially when you’re not sure which way to turn.

Rather than pivoting, let’s focus on adapting. Just substituting the word “pivot” with “adapt” takes some of the charge away. Let your shoulders drop a bit, and release some of the pent up anxiety that’s built up over the past months.

In life and in business, change happens every day, sometimes more than once a day. A key employee resigns, your car breaks down, a vendor can’t deliver on time, or the air conditioning breaks down in August. All these situations require us to change our plans, to adapt to new circumstances. The pandemic is another circumstance requiring us to adapt, to change.

What we do to adapt varies from business to business, but the bottom line is if we don’t do something, our business might not survive. Adaptation options will be explored in the coming blogs.

The Takeaway

We all have to adapt to changes in our lives. Take a deep breath, do what you can to calm your mind, reflect on what has changed in your business world, and then start looking for your best options to adapt to the changes around you.

More Topics

  • Tips & Topics blogBranding Your Customer ServiceApril 23, 2021 - 3:22 pm

    Customer service should be a key component of every brand. A quick review of it can retain a winery’s brand image and help avoid negative online reviews.

  • Virtual TastingsFive Simple Ways to Improve Your Website’s SEOMarch 15, 2021 - 12:30 am

    Enhancing your website’s SEO doesn’t have to be complicated or expensive. Here are a few simple tips on how you can start the process today.

  • Tips & Topics blogWords Sell WineFebruary 15, 2021 - 10:09 am

    Marketers need words to describe products, especially when the product is a bottle of wine and the words create a description that entices the purchase.

  • line of gradient colorsWhat’s Your Story?January 15, 2021 - 1:59 pm

    People connect to us through our stories. If you don’t have a story, your winery is just another business that sells wine, even if it’s superb wine.

  • Tips & Topics blogBuilding ConnectionsJanuary 4, 2021 - 10:00 am

    Humans love connection, especially during the pandemic isolation, they crave it. Here are some tips for building and maintaining customer connections.

More Tips

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  • Customer Service (1)
  • DTC Wine Sales (1)
  • E-commerce and Wine (1)
  • General (1)
  • Marketing Strategies (1)
  • SEO (1)
  • Tasting Room (2)
  • Websites (3)

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